Campaign shot by Mario Testino,
Featuring
Mélanie de Pouqueville, Nina and Sophia Flohr with Josh Fabergé.
For the campaign, legendary jewellery artisans Fabergé aim to a new, younger audience, hence why the son of the Head of Fabergé's heritage council and decedent of Karl Fabergé himself were chosen to feature in the campaign, along with his friends.
“We wanted to celebrate ‘la jeunesse doree’ with this campaign and make Fabergé relevant to a younger audience. Josh Fabergé, whose mother Sarah Fabergé heads up our Fabergé Heritage Council, was an obvious starting point for us. We invited Josh and his friends to discover Fabergé for themselves, engaging with the jewellery, mixing it up and layering the pendants however they like. The result is a compelling image that tells the story of a new generation reinterpreting Fabergé for their contemporaries,” said Fabergé creative and managing director, Katharina Flohr" - Taken from www.professionaljeweller.com
(Visit: www.faberge.com)
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